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Press Release- March 14th 2012

Burning Rock Outdoor Adventure Park Announces VIP and Lower Fees for Event.

Host of Fisher’s ATV World to Attend 3^rd Annual Thrills in the Hills Off-Road Jamboree.

Sophia, WV – March 8, 2012: Burning Rock Outdoor Adventure Park announces that Brian Fisher, the host and executive producer of Fisher’s ATV World on the Outdoor Channel, will be attending and filming an episode for his show at their 3^rd annual event Thrills in the Hills Off-Road Jamboree, on June 15-18.

Fisher is a long time ATV Enthusiast with a love of travel and adventure. Fisher’s ATV World is an award winning television series that has been airing nationally for the past ten years with travel to four different countries and 29 of the 50 states within the US. Fisher’s ATV World strives to entertain on every aspect of the All Terrain Vehicle and Side X Side market which would include work, play, recreation, travel, sport and much more. The main focus includes adventures and travel destinations combined with industry tips and trends with industry leaders plus “behind the scenes” factory tours.

"We're looking forward to our upcoming visit to Burning Rock for their Thrills in the Hills event in June”, said Fisher. “It’s a great place to get together and ride with our friends/fans of the show”.

The 3^rd Annual Thrills in the Hills event has undergone a transformation for 2012. Hosted for the first time by the Mountaineer Trail Riders of West Virginia, it will be three days of adrenaline packed off-road fun, activities, music, food and camaraderie. It’s off road trail riding in beautiful West Virginia plus so much more… Guided Tours, Zip Line rides, Challenge at the Rock obstacle course races, Pro Armor’s Xtreme Mountain Challenge, Moonshine Run, Radio Control Off Road Track & Races, Mud Pit Competition, Mud Run, Fireworks, Blackwater Outlaws Concert, Vendors and more.

“Spectators are going to love it”, said Rob Atha, President of Mountaineer Trail Riders, the organizer of the event. “We designed the obstacle course, hill climb and mud bog to be centrally located for prime viewing”, he continued. “Everyone will be able to see and enjoy all of the action.”

Facilities at Burning Rock Outdoor Adventure Park include numerous camping sites, RV hookups, rental cabins, showers/restrooms and more. Weekend packages including lodging are available.

In addition, with gasoline prices rumored to be near $5 per gallon this summer, admission fees have been lowered.

“With fuel costs where they are, and rumors of even higher costs in the future, we decided off-road riders are especially going to feel a pinch in their wallets this summer”, said Lisa Gale, Burning Rock’s Director of Marketing. “So, we decided to lower our event admission fee so families can still afford to come and play for the weekend”, she continued.

This event is open to the public.

Weekend (Friday-Sunday) admission is $40 per adult / $25 kids (10 yrs & under).
Saturday Concert/Fireworks only (gate opens 7pm) admission is $20 per adult / $10 kids (10 yrs & under). Sunday only admission is $10 per adult & $5 kids (10 yrs & younger).

Pro Armor’s Burning Rock Xtreme Mountain Challenge entry fee (Sunday)
With weekend admission: $25 per person for ATV or $50 per SxS (2 p)
Walk-ins: $50 per person for ATV or $75 per SxS (2p)

For additional information or to register visit burningrockwv.com/thrills-in-the-hills or call 877-683-9240.

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About Burning Rock Outdoor Adventure Park
Burning Rock Outdoor Adventure Park is located on 8,000 acres near Sophia, West Virginia on Tams Mountain. Off-road enthusiasts, racers, vacationers and locals alike enjoy the year round facility offering more than 100 miles of professionally developed & maintained ATV/UTV/dirt bike trails. In addition to the trails, the park offers the Burning Rock Express dual-racing zip line, guided ATV/UTV tours (and rentals), rental cabins, campsites and RV sites. To learn more about Burning Rock Outdoor Adventure Park visit burningrockwv.com or call 1.877.683.9240 for reservations and information.

About Mountaineer Trail Riders
Mountaineer Trail Riders is southern West Virginia’s newest premier OHV club. Members are actively involved in creating, organizing and managing a variety of events held primarily at their ‘home base’, Burning Rock Outdoor Adventure Park. The club emphasizes rider education & safety, a family atmosphere, charitable giving/community service and of course, lots of trail riding. To learn more about the club and membership, visit mountaineertrailriders.com or call 304-237-4085.